Whimsy Games is an established game development company that has been creating exciting and engaging games for a diverse range of platforms, including mobile, desktop, and console, since its inception in 2018. The company has gained a reputation for producing high-quality games that entertain and captivate players of all ages...
1 серпня 2023
Marketing Lead (вакансія неактивна)
Київ, віддалено
ABOUT THE COMPANY
Whimsy Games is an outsourcing game development company known for creating innovative and entertaining games for various platforms. With a focus on creativity, Whimsy Games constantly explores new ideas and pushes game development’s boundaries. In the next few years, we are aiming to create bestsellers and become a respectable partner for global GameDev companies.
JOB PURPOSE
The Marketing Lead will develop and drive the execution of strategies aimed at growing our customer base and conquering new markets. This role is vital in driving the creation of a pipeline of deals and qualified leads/prospects for the business via paid (PPC and sponsorships) and organic (SEO, content marketing) channels. The Head of Marketing will also be influential in brand development.
DUTIES AND RESPONSIBILITIES
- Drive the development of a pipeline of new leads/prospects/deals via paid (PPC, paid sponsorships) and organic (SEO) channels, PR plays, as well as cooperate on outbound campaigns (executed by SDR)
- Continue building a highly efficient team of marketing professionals with a keen focus on growth and acquisition
- Develop and improve the Marketing function
- Collaborate with the Sales team to develop targeted campaigns and materials to support lead generation and customer retention
- Understand the audience and identify new inbound channels for new business acquisition, develop them to maximize the pipeline of new deals
- Manage, optimize utilization, and report on the Marketing budget
- Maintaining consistent market analysis and comprehensive reporting on the company’s marketing efforts tracking revenue metrics and not just leads
- In cooperation with teams across the business, achieve the revenue goals, as set by the leadership
- This role implies a certain amount of international travel
COMPETENCIES AND EXPERIENCE
3-4 years of experience in IT Marketing- Expertise in Gamedev
- Proven track record of building/leading effective marketing/demand generation teams will be a plus
- Experience in outsourcing
- Experience in AI and AR/VR, Blockchain, and Web3 marketing would be a huge plus
- Expertise in brand development and positioning
- Hands-on experience with SEO/SEM, web analytics
- English — upper-intermediate or higher
- Business-oriented and strategic mindset, being able to strategize and articulate marketing goals and present strategies and tactics to the leadership