Values Value is a recruiting company with expertise in game development and is currently looking for an experienced Head of Growth (R&D Growth) for a cash-positive, high-margin company that builds and scales a portfolio of subscription-based iOS utility products. The company operates with a clear, performance-driven business model and moves fast: testing new ideas, validating unit economics, and scaling what works.
As the new Head of Growth (R&D Growth), you will help ensure a continuous pipeline of new niches, verticals, and product concepts for launch by identifying directions with clear unit economics and strong market opportunities.
What are you working on?
- Apps, utility
- Platforms: mobile, web
For which tasks (responsibilities)?
Discovery & Niche R&D
- Ongoing monitoring of the B2C subscription market, paid acquisition ecosystem, and high-risk/high-performance segments.
- Working with multiple insight sources: communities, affiliate/UA networks, publishers, spy tools, case studies, and partners.
- Building and prioritizing a hypothesis backlog: vertical → ICP/offer → funnel → creative strategy → key metrics.
Validation & Unit Economics
- Translating hypotheses into quantified business cases: expected CPA, CR, ARPU/LTV, payback period, and margin.
- Partnering with analytics/product to design experiments and define clear go/no-go criteria.
- Preparing structured test plans with defined budgets and timelines.
Launch & Scaling
- Launching and managing paid traffic tests (or coordinating UA/media buying) and setting clear requirements for product and creative teams.
- Iterating based on test results: offer, paywall, pricing, onboarding, web funnels, creatives.
- Scaling successful cases and shutting down underperforming initiatives.
Web Funnels & Payments
- Developing and optimizing web-to-app and web-to-web funnels, payment flows, and understanding the impact of PSPs, chargebacks, and compliance on unit economics.
- Collaborating with teams responsible for building and maintaining payment infrastructure.
Internal Entrepreneur
- Contributing to the strategic direction of new initiatives: where to allocate capital, what level of risk is acceptable, and which bets to prioritize.
- Communicating with the Founder/CEO in a concise, numbers-driven way, with clear recommendations and actionable insights.
What kind of professional are we looking for?
- Proven experience at the intersection of Growth, User Acquisition, and Product in B2C subscription businesses (utilities, consumer apps, mobile and web funnels).
- Experience managing teams: setting goals, structuring workflows, and ensuring execution and delivery.
- Strong hands-on background in paid acquisition with a deep understanding of how creatives, offers, and funnels impact unit economics.
- Solid understanding of web funnels and payments: web-to-app / web-to-web flows, pricing and paywalls, and the impact of payment infrastructure on performance metrics.
- Strong market awareness across niches and traffic sources (affiliates, publishers, performance ecosystem).
- Ability to track market trends and identify emerging opportunities and demand.
- Ability to bring data-driven ideas supported by numbers: LTV, ROAS, CPA, payback, margins, and sensitivity analysis.
- Ability to rapidly design and execute tests: hypothesis → launch → insights → next iteration.
- The existing industry network is a strong advantage.
Competency Model (Soft Skills)
- Entrepreneurial mindset: identifies opportunities, evaluates risks, launches fast, and focuses on generating profit and real outcomes.
- Global thinking: able to operate from strategic vision down to operational execution and details.
- Margin and results orientation: focuses on growth, profitability, and unit economics rather than processes for the sake of process.
- High level of ownership and autonomy: comfortable working with limited briefs, proactively clarifying requirements, proposing solutions, and driving them to completion.
- Strong data-driven communication: clearly and concisely explains what should be done and why, using numbers and structured reasoning; able to communicate effectively with founders and executives.
- Trend awareness and curiosity: stays at the forefront of industry trends and continuously scans for new signals, opportunities, and insights.
- Pragmatism and speed: prioritizes rapid testing and iteration over lengthy discussions and perfectionism.
- Resilience and stress tolerance: comfortable operating in an R&D environment where many tests will fail; treats failures as part of the process.
- Ambition and high energy: motivated to build, scale, and deliver meaningful business impact.