Targeting Specialist (вакансія неактивна)

We are looking for a Targeting Specialist who doesn’t just “run ads”, but treats paid acquisition like a constant experiment: new creatives, new audiences, new angles — every week.

If you’re the type of marketer who launches campaigns quickly, analyzes results the same day, kills what doesn’t work, and doubles down on what does — this quest is for you 🚀

💪 YOUR QUEST-LINE:

• Own and scale paid social acquisition across key platforms, primarily Meta Ads (Facebook/Instagram) and TikTok Ads;
• Own the full experimentation cycle: hypothesis → creative → launch → analysis → scaling;
• Identify winning combinations of creatives, audiences, and offers and scale them across geographies and platforms;
• Quickly produce and iterate creatives: static banners, simple video formats, and variations of copy and CTA;
• Use AI tools and automation to accelerate creative production and campaign optimization;
• Continuously test new ad platforms, formats, and acquisition strategies;
• Optimize campaign structure, bidding strategies, and audience segmentation to improve acquisition efficiency;
• Launch and iterate on 10–20 creative tests per week, constantly exploring new messaging angles and formats;

👨‍🚀 YOUR IN-GAME SKIN:

• 3–5+ years of experience in performance marketing with a focus on paid social;
• Deep expertise in Meta Ads (Facebook/Instagram) — strong understanding of ad formats, bidding strategies, and pixel events;
• Experience working with TikTok Ads — understanding of platform algorithms, creative formats, and TikTok Pixel;
• Experience launching and optimizing remarketing campaigns — including dynamic ads, custom audiences, and pixel events;
• Experience managing $30k+ monthly budgets — understanding how to operate and scale meaningful budgets responsibly;
• Performance mindset — strong understanding of CAC, LTV, ROAS, payback period, and cohort analysis;
• Creative production skills — ability to quickly create static banners and simple video creatives;
• Experience with A/B testing — understanding of statistical significance and proper test structure;
• Understanding of tracking and attribution — including Facebook Pixel, TikTok Pixel, UTM parameters, and postback integrations.

🚀 WILL BE YOUR BOOST:

• Experience in gaming, skins marketplaces, iGaming, or betting industries;
• Understanding of international projects with multi-geo launches;
• Experience using AI tools for creative generation (Midjourney, ChatGPT, Runway);
• Understanding of marketplace or e-commerce mechanics (funnels, carts, retention);
• Experience with additional ad platforms such as Telegram Ads, Snapchat Ads, or Reddit Ads;
• Experience with influencer seeding and integrations.

🥷 YOUR POWER-UPS SOURCE:

• Spontaneous weekend from the CEO;
• Support for professional development, including events (we went on a MAJOR trip to Copenhagen, for example), certifications, and educational materials;
• Start working at a time that’s comfortable for you;
• People Partner who will always support you in word and deed;
• Anniversary and performance bonuses;
• Input on project direction in a bureaucracy-free environment;
• Regular performance reviews and personal feedback sessions;
• 20 paid vacation days and 7 sick leave days;
• Assisting with the accounting and tax management for individual entrepreneurs;
• English language and Well-being benefit — so that you can improve your mental health the way you want;
• No time tracking;
• We purchase CHARGING STATIONS for our spacers;
• We help Ukraine: every month the company supports AFU and transfers donations for ammunition and supplies.

If you read everything carefully and exclaimed: “Oh, yeah, I’m good at everything and I want to do cool things together!”, then we are already looking forward to your resume!

Send them as soon as possible! 🚀