ASO Manager (вакансія неактивна)

Speedway Games is an independent studio developing and publishing cross-platform games on the Roblox platform, we have over 1.55 billion visits to our games and more than 1.5 million daily players. Our flagship game is Vehicle Legends, a top racing game on the platform for the last 3.5+ years.

We are seeking an ASO Manager to work on our existing and future Roblox games.

Responsibilities:

• Development and implementation of ASO strategies to enhance the visibility of our Roblox games
• Compiling technical specifications and assigning tasks for the development of icons, thumbnails, ads, and other marketing materials to designers
• Reviewing marketing materials from designers and maximizing their effectiveness(e.g good balance of color, brightness, clarity, etc.)
• Increasing conversions
• Creating concepts for assets (description, icon, screenshots, videos) for game pages
• Monitoring and analyzing market trends and competitors
• Enhancing app descriptions/keywords in game descriptions to boost our games in the algorithm

Requirements:

• 2+ years experience in ASO
• Experience in conducting a/b tests of graphic materials based on the formulated hypotheses and evaluating their results
• Skill in working with ASO analytics: criteria for evaluating the effectiveness of promotion, market analysis, market share
• Good understanding of what makes an app icon and page stand out from others
• Ready to learn new analytical services and the quirks of the Roblox ecosystem
• Upper-Intermediate level of English

A plus:

• Experience with the Roblox platform
• Art education and/or knowledge of rendering/designing marketing materials

Benefits/Conditions

• Paid Vacation & Sick Days
• Fully remote position & flexible schedule
• Competitive salary
• Full-Time position
• Annual training budget with an opportunity to visit paid conferences, training sessions, workshops, etc.
• High impact work: We have over 200 million players to date and counting