CRM Specialist (вакансія неактивна)

Job Description

We’re​ ​looking for​ ​a​ ​CRM Specialist to join our amazing project at Murka.

Responsibilities:

— Plan, build, and execute omnichannel CRM campaigns across web push, email, and SMS, tailored to different stages of the user lifecycle: Onboarding, Engagement, Re-engagement, Retention

— Manage and maintain CRM tools and platforms, ensuring accurate data and effective segmentation

— Create visually engaging and responsive messages that align with product guidelines

— Analyze campaign performance, interpret key metrics, and generate actionable insights to optimize CRM strategy

— Collaborate closely with cross-functional teams (Product, Design, Marketing, Analysts, BI) to ensure seamless campaign execution and alignment with overall business goals

Requirements:

— At least 2 years of experience as a CRM Specialist within the iGaming, Social Casino, or Sweepstakes industries

— Hands-on experience with web push, email, and SMS marketing channels

— Proven ability to develop omnichannel CRM campaigns based on user lifecycle stages

— Experience analyzing campaign results, drawing meaningful conclusions, and building data-driven strategies

— Upper Intermediate English communication and presentation skills

Preferred Qualifications:

— Proficiency with Tableau or similar BI tools to analyze and visualize campaign data

— Familiarity with CRM tools such as Braze, Leanplum, CleverTap, or Airship

— Understanding of HTML email templates and best practices for design and deliverability

— Experience working in a fast-paced, growth-oriented environment

— Excellent communication and teamwork skills

— Strong organizational and time-management abilities

Nice to have:

— Experience working with personalization and segmentation strategies in CRM tools (dynamic content, A/B testing)

— Knowledge of gamification strategies and how to apply them in CRM campaigns

— Familiarity with mobile marketing best practices in CRM

— Basic understanding of loyalty programs or VIP segmentation strategies

— Prior experience with customer journey mapping or lifecycle marketing automation

— Understanding of GDPR, CAN-SPAM, and other relevant data privacy regulations impacting marketing campaigns