Murka Games - швидко зростаючий європейський розробник із портфоліо всесвітньо відомих social casino games, створених для глобальної аудиторії. Murka обожнює інноваційні продукти, міксувати ігрові жанри, генерувати свіжі ідеї.
2 березня 2023

Marketing Game Analyst (вакансія неактивна)

за кордоном, віддалено

Murka Games Limited is an international game development company that has operated since 2009

We grew up from a small startup to a worldwide known well-established company with more than 5 million active monthly users. We gained success in the social casino genre, where Murka is one of the world TOP-10 and defined further directions for expansion.

After being acquired in 2019 by Blackstone Group, the investment giant, the company set to the next milestone; its result was launching new divisions — Murka Growth and the casual games department
In 2023 MURKA has been honored with the Excellence Award at the EKG Slot Awards Show! This recognition is a testament to the hard work and dedication of our talented team, as well as the loyalty of our players🎗
📍 Headquartered in Limassol (Cyprus), Murka unites more than 500 game experts 🔥
The first big success for the company was Slots Journey, followed by Scatter Slots; In 2019 Scatter Slots was called The Most innovative social casino game by The EKG Slot Awards and ranked among the Top 10 Casino Mobile Games by Udonis Inc. in 2020. Scatter Slots brought fresh ideas to the market by providing our users Social Casino Quest with stunning characters and outstanding graphics. It made us one of the leaders of top-grossing USA charts.

As we expand, we’re​ ​looking for​ a ​Marketing Analyst Marketing team at Murka.

If you are passionate about data-driven marketing and are ready to take on this challenge, don’t delay — let’s get to know each other 🤝

Location: Poland, India

What we expect
✔️ Minimum 1 year of analytical work experience in Gaming (or similar) industry—Must
✔️ Excellent English communication and presentation skills
✔️ Understanding of the user journey funnel (both upper & lower)
✔️ Experience in analyzing data and understanding correlation between: CPM/CPI, CTR, CTI, IPM, ROAS, LTV, Conversion rate, Retention rate
✔️ Experience in researching large amounts of raw data
✔️ High level of proficiency in SQL & Excel (we use Google BigQuery SQL)
✔️ Experience with data visualization tools such as Tableau
✔️ BSc/BA in a highly quantitative field such as mathematics / Industrial Engineering / Economics / Statistics or equivalent academic knowledge.

💎 understanding of SkadNetwork schema
💎 understanding of Ad monetization
💎 Python

Responsibilities 🔜
💡 Be an analytical focal point for anything related to UA, Fraud, New user performance KPIs, monthly budget planning, tests and performance monitoring
💡 Be a focal point for anything related to new players’ performance & behavior and KPIs across our range of games, strategic planning, user segmentation, tests and growth opportunities identification
💡 Daily support of ongoing analytical needs of the marketing department managers & teams
💡 Establish and monitor success metrics that measure and explain the impact of the marketing activities
💡 Ability to work across multiple data sources in order to research and capture the full activity.
💡 Design and initiate new features and reports to monitor & give insights on the marketing activity, using the marketing in-house BI system (for example, LTV, ROI forecasting, automatic rules)
💡 Collaborate with the game analysis team and the game studios to monitor and optimize our players experience, maximizing their retention in our games

🫶 Murka puts people in the heart of the company and believes that the team is a key driver of success; creates an environment suitable for creativity and experiments. We are looking for professionals from all over the world, who can strengthen our internal expertise, meet challenges.