ASO Manager

Job Description

The Murka Games team is looking for an experienced ASO Manager. Your main goal will be to maximize organic traffic and conversion rate optimization (CRO) for our mobile applications. We offer work with substantial budgets, a strong team of analysts and designers, as well as complete freedom to test and implement your hypotheses and experiments.

Responsibilities:

• Monitor and analyze organic performance data, key metrics, and trends
• Manage and optimize our app store pages — metadata, descriptions, and visuals — across all platforms
• Conduct keyword research and competitive analysis in multiple languages
• Run A/B tests on icons, screenshots, preview videos, and copy to improve conversion rates
• Use tools like SensorTower, App Store Connect, and Google Play Console
• Collaborate with Creative, Marketing, and Product teams to plan and deliver store creatives
• Work with game studios to execute activities on the product level to drive organic traffic to the apps
• Keep an eye on competitors and flag relevant opportunities or risks

Requirements

• 1–2 years of hands-on ASO experience is a must
• Analytical mindset — comfortable working with data and drawing actionable conclusions
• Ability to write clear, engaging app store copy and brief the creative team on visuals
• Proficient in Excel or Google Sheets
• Strong written English (B2+)

Nice to have

• Experience with gaming or entertainment apps
• Knowledge of A/B testing and statistical basics
• Bachelor’s degree in Marketing, Business, or a related field
• Experience in market research or growth marketing