At 51 Games, we build browser-first games for millions of players worldwide. We work on live, large-scale products with deep progression systems and open economies. Today, our portfolio brings together 6.5M+ players across 150+ countries, processing millions of transactions every month.
Now we’re looking for a Junior Creative Copywriter to strengthen our team as we continue scaling live products globally.
Responsibilities:
• Write campaign copy for paid media, banners, SEO, and email, including A/B variations and format adaptations;
• Localize and adapt messaging for multiple regions/languages based on a master version;
• Optimize and QA landing pages, websites and campaign copy for clarity, conversion, brand voice, and error-free handoff;
• Support campaign planning with copy variations for A/B tests (headlines, CTAs, short vs long-form);
• Collaborate with Designers, UA/Performance Marketers, Product, and Community Managers to ensure consistency and clarity;
• Research competitors and trends to keep messaging relevant and culturally aligned;
• Maintain a simple content library: taglines, value propositions, FAQ snippets, and brand voice guidelines;
• Proofread and polish content to ensure correctness, readability, and strong storytelling.
Requirements:
• 1+ year of experience in copywriting/content writing;
• English level: Advanced;
• Basic understanding of marketing fundamentals (audience, positioning, CTA, conversion-oriented writing);
• Interest in gaming culture;
• Ability to work with feedback, meet deadlines, and deliver multiple iterations quickly;
• Attention to detail and consistency in tone and terminology.
Nice to have:
• Familiarity with SEO basics and writing briefs;
• Experience collaborating with UA/performance teams and writing ad copy;
• Experience writing for gaming products or Discord communities.
Hiring process:
• Intro call with a Recruiter — Technical Interview — Сollection of recommendations — Offer.
Why join 51.games?
We’re builders at heart and gamers by instinct. We love building systems — and we care about how games actually feel to play. Being players ourselves shapes how we design, test and improve what we ship.
Here’s what that means for you:
• Work alongside an experienced team that cares about craft;
• A culture of open discussion, honest feedback and healthy product debates;
• An energetic environment where people stay involved and enjoy what they build;
• Games that grow long-term — and a team that knows how to have fun while building them.
We also support you with:
• Flexible schedule and the option to work remotely or from our hubs in Kyiv, Warsaw, and Berlin;
• Competitive compensation, regular performance reviews, paid vacation, sick leave, and public holidays;
• Modern Apple equipment and thoughtful corporate gifts for holidays and personal milestones;
• Support for your growth: courses, workshops, and conferences.
You’ll work on games that grow with their players — evolving through gameplay, systems and community. If this resonates with you — send your CV and join us.